Preaching the person of Christ and not the blessings of Christ

Sinclair Ferguson:

... it needs to be stressed that in our preaching the work of Christ must never be abstracted from the person of Christ. We do not preach "the atonement" as such, or "salvation," redemption," or "justification" as such, but Jesus Christ and him crucified. The blessings were accomplished by Christ and are available only in Christ, never abstracted from him. We must learn to avoid the contemporary plague of preaching the benefits of the gospel without proclaiming Christ himself as the Benefactor in the gospel. We do not offer people abstract blessings (peace, forgiveness, new life) as commodities. Rather we preach and offer Christ crucified and risen, in whom these blessings become ours and not otherwise. We preach the person in the work, never the work in its blessings apart from the Savior himself. 

(Nicole, Roger R., Charles E. Hill, and Frank A. James. The Glory of the Atonement: Biblical, Historical & Practical Perspectives : Essays in Honor of Roger Nicole. Downers Grove, IL: InterVarsity, 2004. Print. 437)