Which is more important?

In his book Radical, David Platt describes the woeful condition we as human beings find ourselves in:

No one who is morally evil can choose good, no man who is a slave can set himself free, no woman who is blind can give herself sight, no one who is an object of wrath can appease that wrath, and no person who is dead can cause himself to come to life. (31)

Platt continues by describing to radically different solutions to the problem above:

The modern-day gospel says "God loves you and has a wonderful plan for your life. Therefore, follow these steps, and you can be saved." Meanwhile, the biblical gospel says, "You are an enemy of God, dead in your sin, and in your present state of rebellion, you are not even able to see that you need life, much less to cause yourself to come to life. Therefore, you are radically dependent on God to do something in your life that you could never do." (32)

Platt then contrasts the difference in the two approaches:

The former sells books and draws crowds. The latter saves lives. Which is more important? (32)